While a common assumption is that marketing equates to purchasing advertisements, that is, in fact, only one aspect of the process. Marketing involves any activity that presents your practice to potential clients in a manner that communicates the value of your services and leads them to choose your business. This course offers guidance to develop a marketing strategy for your fraud examination practice. Whether you have an established operation that you are looking to expand or you are getting ready to hang out your own shingle, marketing is the key to any successful fraud examination practice.